What Is OnePass? Everything You Need to Know

OnePass is a subscription membership service created by Woolworths Group that provides customers with access to new cross-brand benefits available across select Australian retailers. Everything for a monthly or annual fee – Woolworths Everyday Market, BIG W, and more.

If you've hit up a Woolworths supermarket lately, you'll have spotted the OnePass banner at the checkout. You might have clicked past the headline, or perhaps you've been wondering in silence all along: is it worth the just under a hundred dollars?

The truth is, it really depends on how you shop. OnePass Group's benefits are available through a single subscription across a number of the biggest Australian retailers. That can add up pretty quickly for someone who shops often. For infrequent purchasers, this may be too much to require.

This guide will explain everything you need to know about OnePass, including what it is, how it works, the pricing options, and whether signing up a household for the service is financially worth it.

What Is OnePass, And Which Brands Are Covered?

OnePass is a subscription membership program run by Woolworths Group. Instead of providing perks at a single store, OnePass gives you benefits across a group of retail brands. That multi–brand model differentiates it from traditional loyalty programs.

Participating brands include:

Grocery delivery and in-store discounts at Woolworths

Everyday Market – a wide-ranging online marketplace tied to the Woolworths ecosystem

• General Merchandise / Apparel: BIG W

• BWS – liquor delivery

• Everyday Pet—pet foods and supplies

• MyDeal is an online marketplace that covers a broad spectrum of products.

Since the subscription is across these brands at once, members can benefit from just one payment through different spending types—not just their weekly grocery haul.

How Does a OnePass Subscription Work?

OnePass has a simple subscription business model. Members pay a monthly or annual fee and are given access to several benefits that activate automatically across the brands when they shop online or in stores.

The subscription is administered in the Everyday Rewards account, which at the same time is home to Woolworths' points-based loyalty scheme. With this integration, members will be able to continue earning Everyday Rewards points on qualified purchases while also unlocking their OnePass benefits at the same time.

What are the perks of OnePass membership?

The core benefits typically include:

Excludes make-up of up to $100 of Woolworths and Brands across Australia and overall delivery costs, from now through October 2023

That includes member-only pricing on selected products from Woolworths and BIG W.

Early access to discounts/deals

Free delivery on qualifying purchases from MyDeal

Liquor orders with BWS delivery benefits

As benefits and eligibility conditions can change, it's also worth reviewing the current offer directly on the OnePass website before you join.

How Much Does OnePass Cost?

OnePass is offered as a monthly or annual subscription. Annual plans charge a lower effective price per month than paying month-to-month.

Pricing: Pricing varies and is subject to promotional changes; please visit onepass.com.au for the most up-to-date information. Woolworths Group sometimes has free trials or introductory periods discounted for new members, which means you could give it a good run without the risk of wasting money finding out if it suits your grocery needs.

Is OnePass Worth It? How to Calculate Your Savings

So whether OnePass ends up paying for itself really comes down to how often you buy online from partner brands—and if you would be ordering at all or opting out of delivery fees.

To put it in simple terms, here is how to view it:

STEP 1: Ballpark how many orders you do online via Woolworths, BIG W, BWS, and the other brands taking part.

Step 2: If those orders are items that you want to buy, now figure out how much you spend on delivery fees for the orders.

Regardless of total delivery spend, Step 3: Compare that amount to your monthly OnePass membership payment.

As long as your delivery fees alone top the monthly cost of OnePass, it pays for itself before you even consider member-only prices and deals.

For example, such a limit would often be crossed easily by the average household once per week on grocery deliveries. The subscription cost can be covered purely from delivery savings alone—a family ordering four times a month with Woolworths online at the typical delivery charge.

Which Customers Get the Most From OnePass

Turns out, OnePass gets the best return for:

• Regular users of online grocery delivery who live in busy households

• Dig deeper. Parents and caregivers who shop for household supplies by category throughout the month.

• Shoppers who currently use Everyday Rewards, as OnePass can directly integrate with the rewards program

• Online-first shoppers are more likely to receive deliveries than shop in stores.

OnePass is unlikely to make sense for the occasional shopper or another customer who primarily purchases in-store (where perks tied to delivery don't apply).

How Does OnePass Stack Up Against Other Subscription Programs in Australia?

Amazon Prime is the most notable international player, with retail subscription programs rising across Australia. Here's how OnePass stacks up:

OnePass vs. Amazon Prime

Amazon Prime provides free delivery on any eligible items within the entire Amazon Australia catalog, as well as access to Prime Video and even Prime Music—other content that you have burned through. OnePass operates exclusively within the Woolworths Group ecosystem, which is not integrated with any digital content. For Australian retail devotees, especially those loyal to Woolworths, OnePass could provide more immediate and relevant perks. If your shopping tastes are a bit broader and you want entertainment in the mix, Amazon Prime goes head-to-head.

OnePass vs. free loyalty programs

Everyday Rewards, Woolworths' points program—which remains free and operates separately—700 2023-06-05T19:01:00Z. OnePass is an existing paid layer that sits on top of all this. It's not an either/or call—members can keep both in place at the same time—but OnePass only makes sense if the delivery and discount benefits offer enough savings to exceed the annual cost of subscribing.

How to Sign Up for OnePass

The sign-up process is minutes long. Here's how:

Visit onepass. com. au or open the Woolworths app

Sign in with your existing Everyday Rewards account, or if you don't have one, please create one.

Choose between monthly or annual plans.

Create an account and pay for your subscription.

Meanwhile, benefits are activated instantly and apply an automatic discount at checkout on the participating brands.

If a free trial exists, you will have the option to start with this before proceeding to a paid plan.

When Can You Cancel OnePass?

Yes. You can cancel OnePass anytime in your Everyday Rewards account settings. If you are on a monthly plan, the cancellation will be effective at the end of your current billing period. Annual subscribers refer to the cancellation policy page for information on refunds or remaining term access, as terms change.

What are the common complaints you find in OnePass?

And like any subscription, there are naysayers. Here are some of the standard inquiries from OnePass members:

Minimum spend thresholds – Free delivery is typically conditional on an order total exceeding a set threshold, which can be irritating when purchasing small items.

Minimal benefit outside of the Woolworths ecosystem – Shoppers who split their grocery spend between Woolworths and Coles can't fully realize value from the subscription.

Delivery times and availability—While ordering at night is free, same-day/next-day slots are limited, especially during peak times

OnePass is not a bad deal considering these limitations—but they're things to factor into your decision.

The Bottom Line on OnePass

OnePass is most financially compelling for households that regularly shop online with Woolworths and its partner brands. That kind of multi-brand coverage is its largest advantage over single-retailer alternatives, and for consumers who frequently shop online, just the delivery savings from Target+ alone will more than cover the cost of a subscription.

Check your own numbers before signing up. Take your last two months of Woolworths and BIG W orders, tally up what you've spent on delivery fees, and compare this to the cost of a monthly subscription. If the numbers add up, and for most Australian families they do, it makes OnePass an effective way to cut down on the regular expense of your weekly shop.

Visit onepass.com. Visit AU to ascertain pricing, trial availability, and their full list of brands involved.

Frequently Asked Questions About OnePass

Then, OurOnePass is in October 2023. Who am I? What Does it Do

OnePass is a paid subscription membership from Woolworths Group. Members gain access to a variety of benefits with their membership, including free delivery, discounted member-only prices, and exclusive offers across brands such as Woolworths, BIG W, BWS, Everyday Market, Everyday Pet, and MyDeal—for a monthly or annual fee.

Why not just call it Everyday Rewards, & what do we get if OnePass is the same as his record of Everyday Rewards?

No, Everyday Rewards is a free loyalty program based on accumulating points. OnePass is a separate paid subscription that includes delivery and discounts. Both programs are connected to the same account, and members can use both at the same time.

What are the monthly charges for OnePass?

Pricing is subject to change and may not include availability for current promotions. Visit onepass. com. au for the current monthly and yearly rates and any free trial offers.

Does the OnePass provide free delivery on OnePass orders?

Note: Free delivery via OnePass is available on a minimum spend threshold with certain brands and for selected online orders. Keep in mind that this offer does not apply to every type of product or order, so be sure to check the conditions at checkout before finalizing your purchase.

Can I share my OnePass subscription with family?

Australian Frequent Flyer: OnePass subscriptions are tied to a single Everyday Rewards account. Please confirm the current terms regarding account sharing or household accounts in advance of your OnePass use case, as such conditions can change over time.

Can new Woolworths customers sign up for OnePass?

Yes. New customers can join Everyday Rewards and OnePass at the same time. Where available, free trial offers are generally limited to people who have never been a member of OnePass before.

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